Makeup Trends ’70s-inspired makeup is back: 2025’s boldest beauty throwback yet

’70s-inspired makeup is back: 2025’s boldest beauty throwback yet


The disco ball is spinning, and the spotlight is on ’70s-inspired makeup as it makes a dazzling return in 2025. From high-shine gloss to dramatic eye artistry, the quintessential beauty trends of the 1970s are re-emerging, bolder and more expressive than ever. This revival is all about paying homage to the past while spinning it with a fresh, modern twist.

As we embrace this boldest beauty throwback yet, it’s time to dive deep into the glittering world of ’70s makeup that’s captivating beauty enthusiasts and runways alike. Prepare to channel your inner retro diva with these tips and techniques that are turning heads this year.

The return of ’70s-inspired makeup trends

As if stepping out of a time capsule, the trendy ’70s makeup styles are gracing modern faces with a touch of nostalgia. The decade known for its bold statements and liberation in fashion has found its way back to the beauty industry with an unapologetic flair.

From the iconic dramatic eyeliner to the vibrant eyeshadow palettes, the ’70s aesthetic is redefining contemporary beauty standards. It’s a celebration of self-expression where more is more, and subtlety takes a back seat. This resurgence is not just about emulating the past; it’s about reinventing it for the present.

With the influence of platforms like TikTok, the beauty cycle is quick to adopt and adapt. Vintage glam, with its timeless appeal, continues to inspire makeup enthusiasts to blend the old with the new, creating looks that are both familiar and fresh.

How to achieve a ’70s-inspired makeup look for 2025?

Creating a look that perfectly encapsulates the essence of the ’70s requires a blend of vintage glam and modern innovation. Here are some key steps to master the trend:

  • Start with a luminous base, keeping the skin looking healthy and glowy.
  • Embrace bold, electric blue and purple eyeshadows, blending them for a gradient effect.
  • Apply heavy blush draping from temples to cheeks for a flushed, youthful appearance.
  • Finish with glossy, high-shine lips, opting for holographic finishes to catch the light.

Personalizing this look to suit your style is essential. Whether you’re going for full disco glam or adding subtle retro touches, it’s about making the trend your own.

Remember to pair fluttery lashes with natural but lifted brows to complement the eye makeup. This contrast between drama and simplicity is what defines the ’70s-inspired makeup aesthetic of 2025.

What are the key elements of ’70s makeup?

The key to nailing the ’70s makeup look lies in understanding its core elements. The era celebrated color, shine, and boldness, reflected in the following features:

  • Bold eyeshadows: Think vibrant shades applied generously.
  • Heavy blush: Applied not just on the cheeks but extended towards the temples.
  • Glossy lips: High shine with a touch of glitter or sparkle.
  • Dramatic lashes: Full and voluminous, they frame the eyes and add intensity.
  • Minimal skin fixes: The base is kept more natural, allowing the skin’s texture to show through.

These elements combine to create a look that’s both extravagant and elegant, reflecting the free-spirited nature of the ’70s.

Which celebrities are influencing ’70s makeup trends today?

Celebrities often spark trends, and the ’70s makeup comeback is no exception. Makeup artists like Carolina Gonzalez draw inspiration from style icons such as Stevie Nicks, Cher, and Patti Hansen, translating their signature looks for today’s red carpets and social media feeds.

These modern muses embody the essence of vintage glam while adding their unique twists. With a nod to the past and a foot firmly in the present, they are perfect examples of how retro styles can be adapted for contemporary aesthetics.

Stars like Dua Lipa and Lady Gaga, known for their bold fashion choices, have also been spotted channeling ’70s vibes, proving that this era’s influence spans across different genres and generations.

It’s not just about the celebrities themselves, but the overall cultural shift towards embracing individuality and bold self-expression in beauty that aligns perfectly with the ’70s ethos.

How to personalize your ’70s makeup style?

Personalization is key when adopting any trend, especially one as distinctive as ’70s-inspired makeup. Here’s how you can make the look your own:

  • Choose colors that complement your skin tone and personal style preferences.
  • Experiment with the intensity of application—go as bold or as subtle as you feel comfortable.
  • Play with textures—mix mattes with shimmers to create depth and dimension.
  • Incorporate modern techniques, like contouring or highlighting, to bring the look into 2025.
  • Remember that balance is crucial—pair a bold eye with a neutral lip, or vice versa, to maintain harmony.

By adapting these vintage looks to suit your features and style, you’ll strike the perfect balance between retro and modern, making the trend truly your own.

What are the best products for ’70s makeup looks?

Choosing the right products is essential for achieving an authentic ’70s makeup look with a modern twist. Here are some must-haves for your beauty arsenal:

  1. Bright and pigmented eyeshadow palettes for that perfect pop of color.
  2. Cream blushes that can be easily draped and blended for a natural flush.
  3. Volumizing and lengthening mascara to achieve those iconic fluttery lashes.
  4. Lip glosses with a high-shine finish to capture the era’s glossy aesthetic.
  5. Luminous highlighters to give the skin that healthy, radiant glow.

With these products, you’re well on your way to recreating the ’70s vibe. Be sure to apply them with modern techniques to ensure a fresh and updated look.

Related Questions on ’70s-Inspired Makeup Trends

What are the best techniques for applying ’70s-inspired makeup?

Blending is crucial when it comes to ’70s makeup—whether it’s eyeshadow or blush, seamless integration is what gives the look its iconic smooth yet bold appearance.

For eyes, use a mix of brushes and fingertips to layer and blend colors. Don’t be afraid to extend eyeshadow past the crease for a dramatic, winged effect. As for blush, the draping technique where blush is swept from the cheekbones up to the temples creates a lifted, contoured look without the need for bronzer.

How can I modernize classic ’70s makeup looks?

Modernizing ’70s makeup is all about balancing the old with the new. Incorporate current trends such as minimal skin fixes and highlighter to add a contemporary feel to the retro look.

Pick modern formulations of vintage colors, such as liquid eyeshadows or long-wear glosses, which offer the same impact but with greater ease of application and longevity.

Which products are essential for achieving a retro glam makeup style?

Achieving retro glam requires products that can deliver high-pigment colors and a radiant finish. Essential items include a versatile eyeshadow palette, a dewy foundation, a plush blush, and a statement lip color.

Don’t forget the importance of a good primer to keep that bold look in place all day or all night long.

What colors are trending in ’70s-inspired makeup for 2025?

For 2025, the trending colors hark back to the ’70s palette but with a modern saturation and luminosity. Electric blues, neon oranges, and deep purples are taking center stage.

These colors are not just limited to eyeshadows but are also seen in eyeliners, mascaras, and even blushes, adding a touch of the unexpected to everyday makeup looks.

How did ’70s makeup influence today’s beauty trends?

The ’70s makeup influence is evident in today’s emphasis on individuality and self-expression. The era’s hallmark of bold colors and styles paved the way for the eclectic and diverse beauty trends we see now.

The integration of ’70s aesthetics into contemporary looks showcases the timeless nature of these beauty trends and their ability to evolve and inspire across decades.

To bring this article to life, let’s take a look at a video that encapsulates the essence of ’70s-inspired makeup:

Whether you’re going for a full-fledged ’70s makeup look or just incorporating hints of the era into your beauty routine, remember that it’s all about having fun and experimenting with different styles. Embrace the boldness, the color, and the glamour of the ’70s, and make it uniquely yours in 2025.

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